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arriva bus and coach

Meet the Team


Following the appointment of Alan Dale as Commercial Director in February this year, we have strengthened our sales team with a number of recent appointments.


Darren Critchley was the first new person on board, appointed as Area Sales Manager for the North of England. Darren is a well-known figure in the bus and coach industry, who brings with him extensive experience gained in a variety of areas including driver hire and coach sales operations at Don’t Travel Empty, Battersbys and Silverdale Tours.

After Darren’s arrival the focus turned to Scotland, where John Gray was appointed as Area Sales Manager. John’s background is firmly in After-sales, having worked for Volvo Truck & Bus and latterly Dingbro as an Area Parts Manager. “This coach parts knowledge has already added an extra dimension to the team. Having an in-depth understanding of After-sales from a sales viewpoint is excellent” commented Alan.

Next came Graham Messenger as Area Sales Manager for the South West, who brings yet another dimension. Graham’s most recent experience has been with Tally Ho Coaches and before that he was responsible for commercial operations at Motts Travel. But it is perhaps his 3 years working for CPT which will have made Graham well known to so many coach operators in the area “Graham’s attitude and professionalism shine through, and his love of coaches and the industry is a big plus” said Dale.

The current team is completed by David Brown, the well-known and experienced sales professional who has successfully covered the South East for Arriva Bus and Coach for many years. Alan commented, “David’s experience and structured approach are a great example to all. We now have an exciting blend of complementary skills and experience within the sales team. The common thread is a clear focus on understanding customers’ needs and coming up with the right solutions.” And reflecting Arriva Bus and Coach’s continuing growth and ambitious plans, a further Area Sales Manager is to be added to the team shortly.

Alan commented: “This is a very exciting time at Arriva Bus and Coach. We have some fantastic products and a great commercial team. We will continue to build trust and confidence with our customers by delivering high quality products, aiming for the highest customer experience and adding real value to the business”